Terms & Conditions

• “App” means the software application and related services made available by us.
• “Service” means the AI-powered coaching service provided through the App.
• “AI Coach” means the artificial intelligence system that delivers coaching-style questions and reflections.
• “You” / “Your” means any person who accesses or uses the App, including guest users and subscribed users.
• “Guest User” means a user who accesses the App without creating an account or subscription.
• “Subscription” means a paid plan that provides access to additional features or usage levels.
• “Session Memory” means the optional feature that allows your past coaching sessions to be saved and revisited within the App.
• “Chemistry Score” means the in-app measure of coaching personalisation based on your use of the Service when Session Memory is enabled.
• “Coaching Session” means a single interaction with the AI Coach, whether completed in full or in part.
• “User Content” means any information or inputs you provide when using the App, including voice input and any actions you create.
• “Account” means a registered user profile created to access the Service under a Subscription.
• “Usage Limits” means any restrictions on the amount or frequency of use of the Service that apply to your Subscription.
• “Fair Usage Policy” means reasonable limits applied to prevent excessive or abusive use of an otherwise unlimited Subscription.
• “Third-Party Services” means services or infrastructure provided by third parties that support the delivery of the Service.

The App provides a voice-based and AI-powered coaching service. The Service is designed to ask coaching-style questions to support your thinking and personal development.

The AI Coach operates using structured coaching frameworks and responds dynamically to your input. You may use the Service to explore topics and create your own actions to complete outside the App.

The App may display usage-based features, such as streaks, which are generated based on your interaction with the Service (for example, the number of coaching sessions completed within a given period). Any actions you choose to create are defined by you and completed outside the App. The Service does not verify, enforce, or assess the outcomes of those actions.

If you opt in to receive notifications or emails, the App may send reminders related to scheduled sessions or usage, such as when a planned session has not been completed.

The AI Coach is designed to ask questions and evoke self-reflection in a coaching context. It does not provide advice, instructions, or directives.

During a coaching session, the AI Coach may suggest possible actions for you to consider. Any such suggestions are optional and are not automatically added to your action list unless you choose to do so.

The Service is intended to support self-reflection and exploration. You remain solely responsible for whether you accept, reject, or act on any suggested actions and for how you apply anything discussed during a coaching session.

The Service does not provide medical, mental health, legal, financial, or other professional advice.

Any questions, reflections, or suggested actions generated by the AI Coach are provided for coaching and self-reflection purposes only and should not be relied upon as a substitute for professional advice or services.
If you require medical, mental health, legal, or financial support, you should seek assistance from a suitably qualified professional.

The Service is powered by artificial intelligence and may generate responses that are incomplete, inaccurate, or not appropriate in all circumstances.

The AI Coach is designed to provide a conversational and human-like coaching experience and can draw on general knowledge and context. However, it does not have live awareness of current events, and its knowledge is limited to information available up to a fixed point in time.
The AI Coach does not independently verify information and may not account for all relevant personal, situational, or external factors. You should not rely on the Service as a sole source of insight or guidance for important decisions.

You are responsible for how you choose to engage with the Service and for any actions you decide to take as a result of using it.

Any actions, goals, or commitments discussed or suggested during coaching sessions are optional and are created, accepted, and carried out at your discretion and outside the App.

We are not responsible for the outcomes of any actions you choose to take, or not take, in connection with your use of the Service.

You may use the App if you are legally capable of entering into a binding agreement.

By using the App, you confirm that you meet any applicable age or legal requirements in your jurisdiction.

We may restrict or suspend access to the App where required by law or regulation.

The App may be used in a limited guest mode without creating an Account.

Guest access may restrict certain features, usage levels, or functionality compared to subscribed users.

We may change or withdraw guest access at any time.

To access certain features of the Service, you may be required to create an Account and hold an active Subscription.

You are responsible for providing accurate and up-to-date information when creating an Account and for maintaining the security of your login details.

You may delete your Account at any time through the App. Account deletion will remove access to the Service in accordance with our Privacy Policy (available on this page or under ‘Terms & Conditions’ in the ‘My Information’ menu in-App.)

Certain features of the Service are available only through a paid Subscription.

Subscription plans, pricing, billing cycles, and applicable usage limits are presented to you at the point of purchase. By purchasing a Subscription, you authorise us to charge the applicable fees in accordance with the selected plan.

Subscriptions renew automatically unless cancelled in accordance with the terms presented at the time of purchase.

Your use of the Service may be subject to Usage Limits depending on your Subscription plan.

Where a Subscription is described as unlimited, it is subject to a Fair Usage Policy (available on this page or under ‘Terms & Conditions’ in the ‘My Information’ menu in-App) to prevent excessive or abusive use that could negatively impact the Service or other users.

Details of applicable Usage Limits and the Fair Usage Policy may be updated from time to time and are made available through the App or our website.

You must use the App and the Service in a lawful and respectful manner.

You must not misuse the Service, attempt to interfere with its operation, circumvent usage limits, or use the Service in a way that could harm us, other users, or third parties.

We may take appropriate action if we believe the Service is being used in breach of these Terms.

The Service may allow you to create, record, or track actions or goals arising from coaching sessions.

Any actions are defined by you and are intended to be completed outside the App. The Service does not verify, supervise, or independently assess whether actions are completed or the outcomes of those actions.

The AI Coach may ask reflective follow-up questions about actions you have chosen to create, including to acknowledge progress, offer encouragement, or suggest further coaching sessions. You remain fully responsible for any actions you choose to create, accept, or complete in connection with your use of the Service.

The App, the Service, and all related content, systems, and technology are owned by us or our licensors and are protected by intellectual property laws.

You retain ownership of your User Content. By using the Service, you grant us a limited, non-exclusive right to process your User Content solely for the purpose of providing and improving the Service, in accordance with our Privacy Policy (available on this page or under ‘Terms & Conditions’ in the ‘My Information’ menu in-App.)

You must not copy, modify, distribute, or reverse engineer any part of the App or the Service except as permitted by law.

The Service relies on third-party services and infrastructure to operate, including artificial intelligence and cloud service providers.

These third-party services process data on our behalf and in accordance with our instructions. We remain responsible for the Service provided to you under these Terms and Conditions.

We are not responsible for interruptions or issues caused by third-party services that are outside our reasonable control.

We may suspend or terminate your access to the Service if you breach these Terms and Conditions, engage in misuse of the Service (including excessive or abusive usage, attempts to bypass safeguards or behaviour that materially degrades the service), or use the Service in a way that poses a risk to us, other users, or the operation of the App, including usage that materially exceeds normal individual use as described in our Fair Usage Policy (available on this page or under ‘Terms & Conditions’ in the ‘My Information’ menu in-App.)

We may also suspend or restrict access to the Service to comply with legal or regulatory obligations.

You may stop using the Service and delete your Account at any time. Suspension or termination of access does not affect any rights or obligations that are intended to survive termination.

To the extent permitted by law, we are not liable for any loss or damage arising from your use of, or reliance on, the Service.

We do not accept liability for any outcomes resulting from actions you choose to take, or not take, following coaching sessions or suggested actions.

Nothing in these Terms and Conditions limits or excludes liability where it would be unlawful to do so.

You agree to indemnify us against any claims, losses, liabilities, damages, and expenses arising out of your misuse of the Service or your breach of these Terms.

This includes any claims arising from actions you choose to take, or not take, in connection with your use of the Service.

We may update or modify the Service, or these Terms, from time to time.

If we make material changes to these Terms, we will take reasonable steps to inform you, such as by updating the App or our website.

Your continued use of the Service after any changes take effect constitutes your acceptance of the updated Terms.

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales.

Any disputes arising out of or in connection with these Terms and Conditions or your use of the Service are subject to the exclusive jurisdiction of the courts of England and Wales.

If you have any questions about these Terms or the Service, you can contact us through the App, via our Get In Touch Page, or by emailing jls@mybusinesscoach.app