Because Without it, You’re Just Talking.
COMING APRIL 2026!
Exclusive offer available to our first 5 clients. Get in touch to learn more!
Built by coaches. Optimised for real growth.
Personalisation, session tracking, and habit-building. All in one platform.
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Trained on ICF's October 2025 Core Competencies
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Interactive Orb Navigation
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7 Expert Coaches Including Leadership, Negotiation & Presentation
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Built on MCC-level Coaching Mastery
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The Only App that Tracks Chemistry With Your Coach
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AI-created Actions That Drive Real-world Growth
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Multi-language Support
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Human-like Pausing & Silence for Deep Reflection
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Voice-first Coaching Experience
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Smart Role-play With Tone Guidance
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Fully Customisable My Coach System (Coming Soon)
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Structured Coaching Induction
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Influenced by 50+ Years of Coaching Experience
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Ethics, Safety & Red-flag Protocols
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Company-aligned Custom Coaches
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Rigorously Human & AI Tested
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Gamified Streaks & Momentum
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Zero Data Risk Design
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Supported on All iOS & Android Devices
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Global Coaching Community (Coming Soon)
Why My Business Coach?
A deeper, more human AI coaching experience built for real-world growth.
Chemistry Engine
Expert Coaches (8)
Voice Coaching
MCC-Level Coaching
Safety & Ethics Built-in
Company-Aligned Coach
Custom Coach
Mobile App
Continuous Improvement Brain
Price
My Business Coach
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£5.00
BetterUp Grow
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✓
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£££
CoachHub AIMY
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✓
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£££
Ezra Cai
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£££
The Evolution of Digital Coaching
Early digital coaching platforms focused on content and automation.
Hybrid platforms like Ezra Coaching, BetterUp, and CoachHub began with human coaching at their core and later layered in AI and digital tools to improve scale and access.
As AI-driven personalisation has advanced, research highlighted by Harvard Business Review shows that frequent engagement, adaptive guidance, and continuity over time are key drivers of sustained learning and performance. Digital systems are uniquely able to deliver this level of consistency and responsiveness at scale, something traditional and hybrid coaching models often struggle to provide due to cost, availability, and scheduling constraints.
Consistency and continuous feedback outperform periodic sessions.
That shift is driving the move toward intelligent digital-first coaching platforms built for scale, momentum, and real progress.
I was impressed with how it helped me coach!
I tried the coach someone else option, we identified the problem, how much of an issue it was by rating it and then reflected on the specifics of the problem with the Coaches help. It did then help us to set out a clear solution by asking us what we think would help and then setting goals for how it would be achieved. I think it worked really well.
Annabelle Cole
Business Owner
The App was so impressive!
I had to stop as I was laughing so much with the realisation that this COULD ACTUALLY WORK with the right people having the right conversations!! OMG!!
Clare Walker
Coaching & Mentoring Lead, Vodafone
I appreciated that he focused on coaching rather than simply giving me the answers.
The session felt authentic and gave the impression of real expertise. When I did ask for help or suggestions, I liked that he took the time to probe before offering an answer, rather than jumping straight in.
Sergio
Global Head of Commercial Capability, Diageo
I’ve now had a chance to have an initial play with the app and experience a coaching conversation. In summary, my feedback so far is that it demonstrates high competence in what I would call “PCC level clean coaching” – very good short summaries of what I’ve said and then leading to an appropriate question.
Very impressive indeed.
Tim Segaller
ICF PCC Certified Coach