Because Without it, You’re Just Talking.
My Chemistry
the only AI coach that knows you better with every session
Voice-First Coaching
The closes-to-human conversation available
£5 Per Month
Less than a cup of coffee
Trusted & Verified by Global Businesses
60-second demo
See My Business Coach
in action
One minute. Real coaching.
7
Expert Coaches
20+
Features
MCC
Coaching Level
£5
Per Month
Built by coaches. Optimised for real growth.
Personalisation, session tracking, and habit-building. All in one platform.
📚
Trained on ICF's October 2025 Core Competencies
🔮
Interactive Orb Navigation
👔
7 Expert Coaches Including Leadership, Negotiation & Presentation
🎓
Built on MCC-level Coaching Mastery
📊
The Only App that Tracks Chemistry With Your Coach
✅
AI-created Actions That Drive Real-world Growth
🌐
Support for 40+ Languages
🤔
Human-like Pausing & Silence for Deep Reflection
🎤
Voice-first Coaching Experience
💬
Smart Role-play With Tone Guidance
🎚️
Fully Customisable My Coach System (Coming Soon)
🚀
Structured Coaching Induction
💡
Influenced by 50+ Years of Coaching Experience
🚩
Ethics, Safety & Red-flag Protocols
🏢
Company-aligned Custom Coaches
🤖
Rigorously Human & AI Tested
🎯
Gamified Streaks & Momentum
🔒
Zero Data Risk Design
📱
Supported on All iOS & Android Devices
🌍
Global Coaching Community (Coming Soon)
Why My Business Coach?
A deeper, more human AI coaching experience built for real-world growth.
Chemistry Engine
Expert Coaches (8)
Voice Coaching
MCC-Level Coaching
Safety & Ethics Built-in
Company-Aligned Coach
Custom Coach
Mobile App
Continuous Improvement Brain
Price
My Business Coach
✓
✓
✓
✓
✓
✓
✓
✓
✓
£5.00
BetterUp Grow
✕
✕
✓
✕
✓
✓
✓
✓
✕
£££
CoachHub AIMY
✕
✕
✓
✓
✓
✓
✓
✕
✕
£££
Ezra Cai
✕
✕
✕
✕
✕
✕
✕
✕
✕
£££
The Evolution of Digital Coaching
Early digital coaching platforms focused on content and automation.
Hybrid platforms like Ezra Coaching, BetterUp, and CoachHub began with human coaching at their core and later layered in AI and digital tools to improve scale and access.
As AI-driven personalisation has advanced, research highlighted by Harvard Business Review shows that frequent engagement, adaptive guidance, and continuity over time are key drivers of sustained learning and performance. Digital systems are uniquely able to deliver this level of consistency and responsiveness at scale, something traditional and hybrid coaching models often struggle to provide due to cost, availability, and scheduling constraints.
Consistency and continuous feedback outperform periodic sessions.
That shift is driving the move toward intelligent digital-first coaching platforms built for scale, momentum, and real progress.
